To maximize the value of the leads, it is best to understand the type of lead you are working. There are two kinds of leads in the program: Internet and Telemarketing.

Internet Leads

An internet lead starts with a prospect completing a form on the internet. An interested person has taken the initiative and completed a form on the internet, providing contact information. Often these forms are multi-page documents asking for a significant amount of information.

By seeking out health insurance information online and taking the time to fill out contact information, prospects are signifying interest in protection for themselves and/or their family.

Your challenge is to contact and maintaining interest with the lead. For many, the appeal of the internet is that it is anonymous with very low pressure; anyone can do it. So internet prospects may not respond quickly to telephone-only contact. They may also go to multiple sources to try and shop anonymously, putting in enough real detail to get more information but not necessarily enough to identify themselves.

Telemarketing Leads

A telemarketing lead begins with a contact made by a professional telephone operator. Professional callers perform an outbound call. They call upon small business owners, who are typically users of the Individual Medical product. The leads are carefully screened to remove people on group insurance and those who indicate they are not healthy. The result is a semi-qualified lead of an interested person.

Contact rates are typically higher and there may be multiple interested people at the business location. The prospect provides the phone operator with basic contact information and enough information to support a basic quote. By providing this detailed information and acknowledging they would like someone to contact them, prospects are showing their interest.

Complete Free Training Kit (including all presentations and scripts) agent will receive upon contracting with the Company.

*** TSL Marketing only utilizes reputable sources. We do not use sources that use co-registration or misleading marketing practices***

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